Dating audience

dating audience

How common is online dating?

Online dating is now incredibly common. According to the statistics, in the US for example, around 30% of the population have used a website to meet other people online.

How many people use dating apps in the US?

30% of US adults have used a dating site or app. 25.1 million people used online dating apps on their smartphones. Millennials make up the largest sector of online dating users, with 36% of people aged 18 to 29 saying that they’ve used an online dating service or app.

Are millennials leading the charge in the online dating industry?

Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted. In fact, a January 2018 Statista survey revealed that 12% of 18-29-year-olds admit to being in a relationship with a partner or spouse that they met online.

Do mature daters want in on online dating?

Thanks to trailblazers like Tinder, online dating has gone mainstream. And mature daters want in on the action too. Lorna is 62 and lives in Edinburgh where she works as a PA. She is a divorcee with children and grandchildren and is still looking for love.

Do mature daters want in on the action?

And mature daters want in on the action too. Lorna is 62 and lives in Edinburgh where she works as a PA. She is a divorcee with children and grandchildren and is still looking for love. You come home from work, you want to be talking to someone about your day, its good for your mental health, she explains.

Does online dating work for older adults?

(Interestingly, that definition of “meeting online” includes more than just online dating sites, and includes all sorts of social networks and online communication.) But for many people, there is a growing body of evidence that online dating simply doesn’t work. And this is particularly true for older adults.

Is online dating a growing market for mature daters?

Its just one player in a growing market for mature daters. Online dating is a billion dollar global industry that has enjoyed huge growth in recent years thanks to mobile phones. The industry is expected to grow by as much as 30% over the next two to three years, according to research group eMarketer.

What makes a good online dating site?

These include the ability to search potential partners with advanced filters like height, children, smoking, politics and star sign and the chance to see who has saved you as a favourite. More established companies also cater for mature daters, like OurTime and Silver Singles.

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